In this episode, we take a deep look into the not-so-pretty side of the beauty industry with a mother-daughter team of scientists and founders of C2 Clean Beauty. We start by revealing what clean beauty really means and why switching to natural products is so important for your health. Next, we tackle the truth about cosmetics oversight, how mamas can protect their babies when breastfeeding, and which toxic ingredients should be avoided including the toxic twenty.
We wrap the segment with a peek into greenwashing, how to choose safer products on a budget, and what resources can help you to avoid purchasing pitfalls.
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Narrator
How would you like to improve your health and keep your family safe? You're listening to the healthy home hacks podcast where we firmly believe enjoying optimal health shouldn't be a luxury healthy home authorities and husband and wife team Ron and Lisa will help you create a home environment that will level up your health. It's time to hear from the experts. listen in on honest conversations and gain the best tips and advice. If you're ready to dive in and improve your well-being and increase your energy, you're in the right place. All right, here are your hosts, bow biologists, authors, media darlings, vicarious vegans and avocado aficionados. Ron and Elisa Beres.
Lisa Beres
I never had an acne problem growing up in junior high or high school. So, when I set off to attend college, I decided to up my skincare regime. Rather than drugstore cleansers and moisturizers. I was going to start adulting the latest skincare craze at the time was a very popular department store brands three step process, pretty packaging and easy instructions, all packaged up in a cute little shopping bag. What could go wrong. But as I started using the soap, the pink toner and the yellow moisturizer each day I noticed my skin getting worse not better. My 17-year-old self was none the wiser. So, I upped my usage and hopes of improvement. But my face had broken out so severely it resembled something between acne and a rash. It covered my entire face. So, when I returned home for summer break, a friend of my mom's blurted out when she saw me What on earth happened to your face? Oh, needless to say I turned an even brighter red than my already inflamed pomegranate shade skin. I was horrified. So, after the dermatologist�s office, I went I was then prescribed Accutane by my dermatologists. And I never thought to question because well, he wore a white lab coat. I put my trust in someone who assumed the potential for an increased risk of birth defects, miscarriages and premature births, inflammatory bowel disease and suicidal tendencies was a good tradeoff for clear skin. However, I wasn't informed of the deal. So, for our listeners, have you ever gone through anything like this in your life? At one point do we say enough is enough? Why have we continued to allow corporations to put profits over people by allowing dangerous ingredients in our skincare and skin treatments? Why? In Europe are 1100 ingredients regulated or banned from skincare products? But in the US only 11 are regulated?
Ron Beres
Someone who knows the answer to all of these questions are very, very special guests today, a mother daughter team of scientists and passionate entrepreneurs, Dr. Clarissa and Cameron shelter, Dr. shelters passion for marketing and science letter to create a safe and healthy skincare line called seek to clean beauty Inc, earning a doctorate in pharmacy and working in numerous clinical settings powered with her being a seasoned marketing strategy consultant, Dr. shuttler the skills to now run her award winning eco luxury skincare company with her scientist daughter Cameron shuttler. Cameron's passion for Applied Science was ignited when she visited one of C2�s sustainable-ingredient sites in and she was inspired by the biochemist who gave her a tour. She graduated this December from NYU and will continue on to medical school. She is a huge part of the see to clean beauty brand and a key contributor to product development. If this is not a mother and daughter team to be reckoned with, I don't know what it is. Welcome to the show.
Dr. Clarissa Shetler
Thank you so excited to be here.
Lisa Beres
Thank you guys it's so great to have you and I'm so excited to talk in our listeners cannot wait so let's just dive right in. A lot of people today are familiar with clean eating. But can you explain to our listeners what clean beauty and skincare What does that mean?
Dr. Clarissa Shetler
So, I think that a lot of people are still trying to understand what is our ways in our lifestyles that we can actually live healthier and I know your audience definitely speaks to that truth. But the thing about clean beauty is really taking a look under the hood of all of our personal care. All the products we put on every single day because we put on about a woman puts on about 170 ingredients, just from all the different products we use, whether it's our shampoo, our face, wash, our deodorant, our lotions, all of that cumulated together we put on oodles of ingredients and lots of times those ingredients aren't necessarily the healthiest type of ingredients that we should To use. And so, when we wanted to do is create a product line, that that basically has scrubbed out a lot of those naughty ingredients, and focus in on ingredients that actually are plant based, healthy. And we also look at the molecular size of the ingredient to make sure that it's going to pass to the poor and get to the lower layers of your skin where it's going to be activated. And so clean beauty in a nutshell is basically safe, healthy and effective skincare.
Ron Beres
So there has to be a particular size to be more effective with the cells?
Dr. Clarissa Shetler
No, not necessarily. So, imagine your pore is a little hole, right? It's a tiny little opening. And each ingredient has a chemical structure, every single ingredient in every one of your products has a chemical structure. If the chemical structure is too big, it won't pass through the pores and it will lay on top of the skin. For example, olive oil, olive oil everyone's like oh my gosh, I'm going to I love although I'm using it on my face my you know its kind of like a clean, healthy product. Little did they know it. Olive oil is a really big chemical structure. So, lots of times they'll put it on their skin. But you know what? It's not penetrating down so you feel parched underneath.
Lisa Beres
You're greasy and nothing's working. What about like a jojoba oil or coconut oil? Are they similar? Are they large too?
Dr. Clarissa Shetler
Coconut oil is a really large mole molecular structure. And you can get different types. And sometimes one of the chemists this the biochemist that we align with who makes actual ingredients, he uses enzymes to actually cleave some of those molecular structures and Cameron actually is an expert on enzymes.
Cameron Shetler
That's my not quite an expert at that. But that's definitely what got me interested more interested in the bio the biochemist perspective on that, just because, for example, one of our products that Dry Oil, it's enzymatically cleaved olive oil. So, we talked about how olive oil, it's a very large molecule, it's repeated a lot of different smaller kinds of structures. So when you cleave that it's the same, it's the same ingredient, but it's more bioavailable for your, for yourself body and your skin, so that it's actually able to be absorbed into your skin instead of kind of creating that shiny layer on your skin that Yeah, happens when you put a lot of oils on your body.
Ron Beres
I use coconut oil, right. So, no coconut oil?
Lisa Beres
So, he shouldn't do that as a moisturizer?
Dr. Clarissa Shetler
Well, no, you can use coconut oil, it will moisturize. But if you feel dehydrated or parched underneath your skin, and you need to bring moisture to the lower layers of your skin, because you have technically seven layers to your skin, the top layer of your skin sloughs off in about 30 to 45 days, the top of your skin is going to be new every month, a month and a half. So, Wow. And so, what you do is you infuse the lower layers with nutrients, water moisturizer to help the developmental stage.
Cameron Shetler
That's why for C two we have this layering program where you start with a hyaluronic acid, it does have different molecular weight so that it is able to penetrate different layers of your skin, but that is a smaller molecule. So, you are bringing that hydration to a deeper layer of your skin. Oh wow, that your kind of sort of layering different sizes of molecules depending on what kind of layer trying to moisturize. So that's why sometimes if you put a moisturizer, and then a ceremony afterwards that Moishe that serum won't be able to get to your scale, right like to those lower layers of your skin because that's blocked. I would say an oil or clean but yeah, like that.
Lisa Beres
I mean, I can remember using cheap moisturizers and like, yeah, you just don't quite feel you're putting it on. It feels like it's not doing anything and you're like why am I still feeling dry? And it's just felt you know, sometimes they can also feel suffocating some of these like cheapy moisturizers obviously they have a lot of toxic ingredients in them too. But you don't need kind of don't get that feeling like my skin's really ever getting. You know that hydration, I guess.
Ron Beres
So obviously, you both are a dynamic mother and daughter team. But how did you get into the profession of clean personal care?
Lisa Beres
They're so cute, by the way we�re you were looking at them and they're like, adorable. They're so cute. Cameron, can I adopt you? The cutest little thing, you're so smart. And I don't know how old you are. But I was not talking about molecular enzymes at your age I can guarantee. Very impressive.
Dr. Clarissa Shetler
I'm always on, like a skin quest because I had this really gnarly skin condition as a kid, it was called Ichthyosis vulgaris. And it's technically called fish scale, or lizard skin. So, my dermatologist you know, I actually read it, I read was a critical book. No. But like people actually, in a clinical book say that sometimes these people who have this condition are in services. And, you know, I mean, it was hysterical, because they're like, lizard lady or whatever. But so, I have a skin condition. my dermatologist is, because back then, a long time ago, really, in the dark ages, they told me, the only thing that I could really use is Crisco, lard. And so, what I did is, as a kid, I'd have this big, huge blue gross container, and I'd have to slough that off, you know, be changing my sheets every, but it was just kind of gross.
Lisa Beres
By the way about your skin's skin looks great. And it's interesting, because I had that horrible experience with the acne at such an awkward time in college and was so embarrassed, you know, I mean, I know a lot of people listening, if you're suffering from anything like that, it's humiliating, it's embarrassing, you know, to people trying to cover it up with makeup, and like, instead of like getting to the root of people don't always look at what the ingredients are in their skincare as a source of causing the aggravation. And, you know, I was put on that very toxic medication. And thank God, you know, I learned I became wiser. And now I use all clean beauty as well. But just to underline the importance of what you're putting on your skin with. There's so much emphasis on what we eat. But what we put on our skin is so important. It's our largest organ. Yes, it is. Yeah. So, the average woman today, you mentioned this at the top is using about 170 chemicals every day. Think about that, guys, that's times 365 days a year. So clearly, making safe choices is so important today for not just women, but men too. So, explain to our listeners why switching to healthy personal care is so important.
Dr. Clarissa Shetler
People don't realize that making the switch is actually pretty easy. And it's easy to incorporate these kind of changes, it's just that a lot of people need to be educated because they're not that you know, you don't know what you don't know until you realize, oh my gosh, I've been brought into the light just going through skincare and just changing your skincare isn't going to isn't going to drastically change everything. But what it is, is you want to take all these different aspects in your life, whether you know, start looking at your shampoo, look at your deodorant. You know, deodorants have aluminum hydroxide, which actually gets into your system. And there's no way to actually get those heavy metals out once you once they're in there, kind of like with you until, man, thank you. Thank you for bringing that up. It's such a passion of mine, too, especially with one in eight women today having breast cancer. And they're using these toxic deodorants. And they're clogging the pores with aluminum, right by their lymph nodes right by their breast, and all in the name of not sweating. And if we think about it, that's our way to detox, right? And exactly how to detox we have to get those toxins out of our body. So, a deodorant? Do you guys have a deodorant or in your lineup Are you planning to but what we do is we are aligning with other clean other cleaning companies who share our vision. And a lot of those companies are actually affiliated with some of the third-party nonprofits that we're associated with, like the Environmental Working Group or think dirty. cert clean is another one and skin safe. I mean, all of these different organizations, I think EWG is really the standard for the United States. And they kind of create the gold standard, where, you know, you can get a good basic safety factor. Yeah, they look at the ingredients, every single ingredient. And if you want to get verified and rated. You have to go through a very, very comprehensive audit through every single ingredient.
Lisa Beres
Yes. And you guys are verified. Right? You are EWG-verified.
Dr. Clarissa Shetler
Yeah. We are verified. Yeah.
Lisa Beres
Yes, exactly. I think that's how we actually got introduced to you. People who aren't familiar with the Environmental Working Group, EWG, you definitely need to check them out. Because they it's interesting that we have to rely on these third party, nonprofit group of scientists right to give us this information and help us protect ourselves because as we mentioned, at the top of the show, the government's not doing that these chemicals are legal, and you can buy them anywhere and you can put them on your skin and that's okay. So, unless you're doing your own homework and researching, you're going to get toxic exposure. So, you have to today, today's day and age you have to be proactive.
Dr. Clarissa Shetler
EWG actually really helps you make those choices easier because the app allows you to download and look at different brands or look at very specific ingredients. So You know, it's like oh my gosh I can't you know read your labels but lots of times people are saying okay I'm bringing the label when I'm you know, they can't remember all those thousands and hundreds of stereo ingredients right but EWG and think dirty and these apps they actually are easy for you know, everyday consumers to walk in and say what product is this? Or you know, what it can I can I check it out and what's the toxicity level so he does a heavy lifting, they can scan you take your phone, you scan the code and then boom, it'll give you the ingredients and the rating it's so great.
Lisa Beres
EWG�s Skin Deep Database and they have thousands I don't even know what the number is but thousands and thousands of products and you can pretty much search any product and listeners if you haven't been there, look up your products, you can get ready to be absolutely shocked especially if you're using you know a department store brands or drugstore brands you're going to be in for a rude awakening when you find out how toxic some of these products are.
Ron Beres
You�re right, so many cosmetic and personal care ingredient labels, they list a host of ingredients that people can't even pronounce, they don't recognize and they clearly shouldn't be putting on your skin. Ladies, can you tell us what ingredients should we stay away from?
Cameron Shetler
On our website, we have a list of the toxic 20 which are ingredients that you should just absolutely avoid. If you see any of those ingredients on your label as an immediate red flag, and you should put that product down. one ingredient for example is oxy Ben zone. We hear all the time, especially now about reef safe sunscreens. And you know making sure that you're not putting a sunscreen agent on your skin that isn't doing its job by being a protective layer on your skin and instead being absorbed because it is small enough to be absorbed into your bloodstream. And that has all sorts of negative effects on your body where it could accumulate. And then there's a whole downstream process that can elicit very negative responses in your body. So just on our website, there is that list of the toxic 20 ingredients but on the toxic 20 twenty list on www.C2CleanBeauty.com people probably haven't heard of oxybenzone and among so many others.
Lisa Beres
Consumer Reports did like some rating. I think it was on sunscreens. And they don't rate on chemicals. Isn't that crazy? It's just oh does it work or how pretty are the bottle or whatever they read on right. Right? Right. And I remember I was writing an article on sunscreen and they rated a couple brands. And when I went and researched them, I was like these brands are like getting a six and seven hazard rating on the EWG and they had these chemicals that you're talking about. And here's these healthy brands that barely were mentioned in the articles. So, a lot of consumers just don't like you said education they need to know where to go and get this information.
Dr. Clarissa Shetler
So many brands right now they do what we call greenwashing so the labeling can say and sound, you know that they're healthy, they're botanical, they're made of natural ingredients, but then do a little bit deeper dive they might not necessarily have all of the great ingredients that they claim to say and like what you guys said earlier, you know, the FDA isn't really regulating OTC or personal care products. So, it's really our beware and we have to be our own advocates for our unconscious consumers.
Ron Beres
So, what are some examples you've seen of greenwashing out there? Like what are some of the tricks of the trade that have been out there that like oh my goodness, this is definitely false.
Lisa Beres
There's a lot.
Dr. Clarissa Shetler
Where do we start, you know what you know you when they start saying all botanical, all natural, and you know, and then the price is you know, $2 odds are pretty slim that they're going to be super plant base and have chock full of healthy ingredients. Unfortunately, you know, the big brands, they are turning out 100,000 units a day and they don't necessarily have the bandwidth to put the brakes on pull back and say alright guys, guess what, we are going to reformulate and we're going to, we're going to redo this because they're having the revenue stream and so they don't have the time and sometimes even the bandwidth to be able to stop it. A lot of the formulations haven't been redone since the 50s.
Lisa Beres
Wow. And that's crazy.
Dr. Clarissa Shetler
But you know, to speak in their behalf also is that every single person is different. You know, Lisa, you said that you grew up having acne, I'm wrong probably grew up you know, perfect and your skin looks gorgeous. Oh my God, thank you. But honestly, a lot of the products though, they just don't have the time to redevelop them, but a lot of them we all interact with the products differently and so Ron may not get a reaction. But Lisa, you might. And because our courses are different, you know that chemical structure may fit through your poor Lisa. But guess what? Wrong? It doesn't and so and also the pH of your skin, there's all Yeah, our bodies are so complex. You don't it's hard because every single person is going to be different and react differently.
Lisa Beres
And our toxic load right like the current time is getting higher and higher for people. So, this conversations like more important now than ever. Okay, so yeah, go greenwashing really important guys. Just to recap, like you see the green leaf, the bottles green, it says natural that words not regulated. Those aren't regulated. Those are kind of like subliminal clues to make you think that the product is healthy. And without the third-party certifications or without scanning it or finding out what those ingredients are. Because like Dr. Shetler said, look it up because you don't know the average consumer can't read and comprehend what all those ingredients are. So, we need to rely on these third-party sources or stick with a great brand like see to clean beauty and then you don't have to.
Dr. Clarissa Shetler
We actually on our website, we have a page called brands we love and there we have, you know, other brands that share our vision, whether it is baby wipes or we're just trying to create like an eco, you know.
Cameron Shetler
A community of brands that have the same kind of vision and have that same kind of passion where you can go to like one brand and then be recommended, you know, I am looking for this shampoo that I know, like I want to clean shampoo. So, you can go and see. Oh, you know, there's the shampoo. But there's also this whole list of different kind of personal care items that are safe to use and won't aren't going to infect you with all sorts of toxins and chemicals.
Lisa Beres
Yeah, for sure. I love that you guys that's very like great at forward right bringing it forward to your there's room for there's room. Oh, I love that he agreed apart. There's room for everybody there's room for obviously, there's a lot of successful toxic brands, there's plenty of room for lots of successful nontoxic brands. So, speaking of you mentioned baby, so if anyone listening who's pregnant, breastfeeding has kids, what are some safe things that they can use, when you're pregnant?
Dr. Clarissa Shetler
When you're going to become a mommy, you want to you want to definitely stay away from a lot of medications and alcohol, you know, all those things that are listed that we know about. But people don't really realize your personal care can actually have an effect on you and have what we call to radiogenic effects. In the medical world, we rate, you know, the levels of carotid Genesee of the product, and how it affects the fetus in development. Oh, wow, people never really take a look at personal care. But this is a time to definitely go clean and green when you're pregnant. The other thing is breastfeeding. As we talked about molecular structures, once you put stuff on your body and you put it into the molecular size is small enough to get into the bloodstream, then that actually can affect the milk that you're producing when you're breastfeeding. So again, you want to try to stay as clean and green as possible, so that you don't pass that those toxicities onto your baby.
Lisa Beres
Right? That's so important. And we've talked about this before on the podcast that children are coming into the world today. Not you Cameron. The average you know child has 287 chemicals already in their body when they're coming into the you know, being born today. That's probably even higher that was based on the WGS body burden study. So then, you know, the toxic, they put they get put in a toxic nursery with toxic products. And then like you said, you know all the toxic baby products, but not just the baby products, the baby washes and all of that, but what mommy is using and like the breastfeeding link to that. So, it's like it's all interconnected. And we have to look at every everything it says we're talking about this, what do you say to people who say, Oh, I want to do it, but it's just too expensive. It's too expensive.
Dr. Clarissa Shetler
Well, you know what, first you find out what your major skin condition and what are your goals? And what do you want to do? Because is, you know, the safety of your child or the safety of yourself, you know, how important is that to you? Because before I would say 50 years ago, we didn't have a lot of these kind of disease states that we have, like ADHD is running rampant and autism. I mean, a lot of these kind of disease states weren't necessarily that prevalent. Maybe they went undiagnosed, but we kind of attribute it to all the chemicals that are being put in our food and then all the chemicals that are being put it on so it's you know crap from the inside out and crap from the outside in.
Lisa Beres
That's air, water, food.
Ron Beres
A great segue. Is there a monitoring agency that kind of watches over formula in general, is there someone policing this?
Dr. Clarissa Shetler
No, it's the FDA is really set up to monitor pharmaceutical grade medications, and they monitor some OTC. But at the same time, that still has to be an OTC that's medical grade. So, a medical grade product is something like a sunscreen. So, you have to actually create it in an FDA medical device lab. And so, they'd have to hear adhere to a bunch of different regulations. So, sunscreen is, as Cameron was saying, that's a huge controversial issue. And before you know, you guys live in sunny, sunny Southern California, so sunscreens big. The thing is, is that all the synthetic sunscreens before were thought to not be penetrating the skin, and now they're discovering that they actually do penetrate. So, the FDA is thinking about doing some more, you know, clinical trials. Yeah, really?
Lisa Beres
Yeah. Now, does that have anything to do with the nanoparticles or is that separate?
Dr. Clarissa Shetler
Nanoparticles are separate. So, you can make nano there can be you know, you can make nano or non-nano. Nano really pertains to more mineral, right?
Cameron Shetler
Yeah, like the zinc oxide or titanium. Like those kinds of sunscreens are where you really see the kind of the advertising of this is a non-NANO zinc oxide sunscreen, for example, like once there's a heavy metal in your body, it's, it's not really going to come out. So you really want to make sure that when you're using for example, is a mineral sunscreen, I know CTU has, we just do those zinc oxide sunscreens that those are not in non-nano so that they do what they're supposed to do and act as a physical barrier against the sun? Okay, so the zinc that's what I use zinc.
Lisa Beres
Yeah, it's very, those are white right? There kind of tend to be a little chalky, though.
Unknown Speaker
We call clown face.
Lisa Beres
I know, you know, you just got to get a little elbow grease in there and rub them in, right? I mean, but it's a good trade off, because you're not getting like you said these the metals. You guys have both reiterated that it's really hard to get the metals out of your body once they get in there. That's kind of important because there's so many metals in our cosmetics and skincare today,
Ron Beres
I've been off the topic question. So obviously, personal care products are important for dry skin. But is there anything internally we can do like eating certain types of oils or something that makes sure that we're hydrated? And we don't have dry skin?
Dr. Clarissa Shetler
Oh, yeah, in fact, we actually have a newsletter that's called superfood tasty and restorative, where we talk about, you know, different foods that you can incorporate into your system or you know, just, you know, we have one that's on chocolate and we have, you know, another that's on asparagus, that we talked about.
Dr. Clarissa Shetler
I know exactly. But eating the last non-GMO and vegetables is important. Water is super important. But also infusing an electrolyte water is really important as well, because lots of times you don't realize that you need to replenish those, the potassium, the even some sodium into your water because you're, you know, you're sweating and sweating is great for your skin. So that's something that you don't want to necessarily prohibit. But you want to make sure that you're replenishing the nutrients, you want to want to feed your body and you also want to feed your skin as well.
Lisa Beres
I love that I actually just got my blood tests back and found out everything was great, but I had low electrolyte she's like, Oh, your electrolytes are a little low. And I'm like oh wow, you know drink so much water but you're right it's not just any water, right? You have to get those minerals in there. And do you have any good brand you recommend for electrolyte water?
Dr. Clarissa Shetler
I mean any you can find it the habit a Trader Joe's. I mean, the one that I actually really like is smart water because it's hot water, you can just you don't have to have anything flavored. You know, Gatorade was the sports drink that everybody you know is familiar with. But then you get all that extra sugar. You get the food coloring.
Cameron Shetler
I really like coconut water. Oh, yeah, another you also need to watch out for that sugar content. But I know my mom is not the biggest fan but I really like it especially after workout after I've been sweating for a while.
Lisa Beres
That's such a great tip coconut water. I'm like you, Dr. Clarissa I don't love it but Ron loves it. He loves the coconut water.
Ron Beres
I�m ready to throw away coconuts entirely because of the bursting of my bubble with coconut oil.
Unknown Speaker
I still going to cook with it.
Dr. Clarissa Shetler
Yes, cooking with it and putting it on your hair and on your skin. It's still going to help moisturize your skin on top. It's not necessarily going to go below the surface. So, on your body, it's good.
Lisa Beres
We've used it in Hawaii a lot when we've gotten sunburns in the past. It's really good when you get a sunburn, right slathered on it works like amazing yeah So somebody listening says, Hey, both of you, I want to switch to healthier and safe products. What's the best way to go about how should I start?
Dr. Clarissa Shetler
I think the first question to ask is, you know, who's going to be switching over? Is it my kids? Is it means that our whole family? Or is there a way for, you know, and what do we want to focus in on? For our product line? You know, we focus in on conditions, you know, do you have dry skin, I'm looking to have more anti-aging, you know, or we're launching an acne line. So those were really kind of trying to solve solutions. But for our family who's looking for you know, we're just trying to get healthy year shampoos, and we're trying to get in a lotions that are safe. I mean, I think the best way is to first stop at EWG and to look on EWG, we're talking to this one organization, they're called the W marketplace. And they're going to be an Amazon kind of experience. They're bringing in tons and tons of vendors. But I connected them with EWG, and they're going to actually have an E w section on their website, you know, because actually, EWG has been talking with target Walmart, they're like, hey, can we have an EWG section in our store in your store, where we just put all these EWG products?
Dr. Clarissa Shetler
So, then it just helps the shopper to be, you know, be more direct with their products. We were the first EWG brand to get into Macy's. And we proposed that to them. But they didn't want to have an EWG section because we're probably the
Lisa Beres
They're like, we don't mind promoting healthy bread. We just don't want anyone to know the other stuff is all bad.
Unknown Speaker
No, yeah, exactly. Exactly.
Lisa Beres
So, I think it's just kind of like, let's silently slip it in there and people who figure it out. Like you said, some of these brands, you know, have probably been vendors forever. And they're just such behemoths that they haven't sort of caught up with, hey, we got to get on the ball and start changing things. And it's really, I want to tell listeners, support these smaller companies. It is so important, because these are the guys that have always had your back. These are the companies that have done the extra research spent the extra money put in quality ingredients. And I see this all the time, like oh, all of a sudden now you see the big shampoo brand going no parabens, no, no sulfates, no this no that. Whereas like, Oh, that was tight lipped before they didn't, they wouldn't even acknowledge parabens in their product. And now they're promoting it. And that's good. But I really think it's so important to support the brands that did it right the first time, always really cared about your health. That's just my thing. When it comes to cleaning products, personal care products, you name it, these guys need our support. Absolutely.
Ron Beres
Hey, Dr. shuttler. Cameron, I know someone who has a small patch panel left here that's kind of itchy every once in a while, and he uses coconut oil and to try to remedy that, but it's been going on for a few months. What can that person do to fix that problem? That person is me. I have this little itchy spot. And, you know, now I'm realizing Coconut oil is not the magical cure. That maybe you know, I was just trying to release the dry patch. But it gets a little itchy every once in a while.
Dr. Clarissa Shetler
So, it does get itchy?
Ron Beres
Some days are worse than others.
Dr. Clarissa Shetler
Is it just in that one area? Do you have any other any other parts of your body?
Ron Beres
Just that one area and this guy that I know also tends to have a little bit of dandruff sometimes I don't know who he is.
Lisa Beres
I think it might be his hair product. But who knows. Anyway, this is Ron�s personal digressing.
Ron Beres
I was curious for a suggestion.
Dr. Clarissa Shetler
There are there are things because it sounds to me like you might have a little bit of eczema. It might be it's just like a little bit of a you know, dry flaky patch. And then it comes and goes and you're doing the right thing you're actually moisturizing because eczema and psoriasis is kind of like pain, you want to stay ahead of the dryness. But the products that you're using aren't necessarily going down to the lower parts of your skin layer. So, what you're doing is you're hydrating the top, which has already been the damaged part. And so, you need to go down to try to get to the parts where you know as it's in development, you get you feed it the nutrients and the moisture that it needs beforehand. Well have that person reach out to us.
Lisa Beres
So, I know see to clean beauty skincare is focused on applying green chemistry for anyone who's never heard of that. It's so cool. And it's what you guys use with plant-based ingredients and formulations that are both healthy for the user but also for the planet. So, what's the focus and approach for C2 Clean beauty now and moving forward?
Dr. Clarissa Shetler
You know, I think really what we're about is solving pain points. What are people Having major issues with further skin and their overall well-being, you know, we were on this one market strategy call and they were saying you know, course of what's the one thing that is pushing you guys forward? You know how much money is it that you want to you want to make and I said you know what I'm actually not driven by the money. I'm actually driven by the emails that we get that we receive from our customers who say, you have helped me so much. Oh my gosh, I've had I couldn't use any other products before I was breaking out and redness, rashes bumps and your product has actually made my skin look healthy and vibrant. And those are the things that actually push it make us move forward and think of, you know, what are things and pains and issues that people are going through. We know acne is a huge issue, it seems like every other person is dealing with acne or oily skin. And so, we are going to be launching a clear skin product. But it's kind of cool. In our clinical trials, we've seen some really like drastic changes in people's skin. I just feeding them really healthy, good nutrition, nutrients, and then scrubbing out all of the synthetic chemicals that were naughty for them.
Cameron Shetler
I know that like I definitely had, I had several acne scars because I really suffered from acne in my late teens. And during throughout college, I'm still struggling with acne. Oh, wow, what I found is that by using the using for examples are Apple stem cell serum, a lot of my acne scars over the like, I'm sure that they fade generally, but it doesn't even look like I have any acne scars as it was Wow. So, it's like we're focusing on solutions. And if our products change just even a few people's lives with, you know, being able to go outside with a confident face like that, that's what really matters to us, right?
Lisa Beres
I mean, it's not, it's not a superficial thing to want to look but it's, it's how we project ourselves to the world, our face is you know, our eyes, our window to ourselves how we communicate. And we need to feel good about that, you know, we need to feel proud and not be embarrassed about, like you said, not just current acne, but the scars that it could leave and things like that. And I didn't notice that on your website that you guys were launching that. So that's fantastic. And like when I had my acne and collagen, I was using that very toxic product, which now I know was so toxic, I was using it more and more and more. And I read and I guess a lot of people who suffer with any skin problem, you think I'm just going to put more and more product on. But if the products toxic, you're actually making the product worse, and then probably drying out your skin. Right? Exactly. And people don't realize that less is more actually, you know, if you overwhelm your skin, it's there's going to be a point where it's just going to be like it's not absorbing is just sitting on top and you're just wasting your money, you're wasting your product.
Dr. Clarissa Shetler
And then you're all those extra things on top of your skin, it's just not healthy. So that's a times you really don't need as much as you think you do.
Lisa Beres
That's a good point. And that goes back to investing in better quality skincare, using less but using higher quality, I'd say that goes with, I was going to say food, I don't know, I find that with food. Like when you when you when you eat quality food, it's so much more satisfying. Honestly, you really don't eat as much when you eat more quality. I don't think you know, it's something it's something in your body, you're like, you get more satiated, you're not getting all those chemicals and food coloring and sugars and things that constantly make you crave food and want to eat more. So, quality over quantity for sure.
Dr. Clarissa Shetler
What are what do what can people do if they're on a real budget and they necessarily can't afford to buy some of these, you know, more expensive or costly products is, is to use very basic ingredients, you know, sometimes you know buy a bar soap because an actual bar might have better ingredients then you know some of all these other fancy liquid smelling soaps that have a ton of extra fragrances in it. And then oils, you know, if you if you can't afford to buy a ton of certain types of oils then you know use things that are actually in your cabinet like what you're doing. You're using coconut oil, which is right there. You can also use avocado. Oh yeah. Or I mean just some of your cooking oils. You know, try using those to actually moisturize your face and your skin.
Ron Beres
The point here what would be better avocado oil, coconut oil or jojoba oil for your skin?
Cameron Shetler
Oh, by the way, I think jojoba oil is the same molecular size as the natural oils on your skin. So, for example, coconut oil and olive oil. Those are very large molecules, but sometimes more than the natural oil that your skin produces. It's around the same size as a jojoba oil so your body might recognize it as only, I'm not going to produce as much oil because I actually can feel that I have this kind of very similar oil on my skin already. So, I know sometimes don't Use it especially for acne skin. But like a little bit of hope oil won't hopefully won't break you out all skins are different of course. But um, yeah, I would definitely recommend a hobo oil for the face.
Lisa Beres
And you guys you do use any synthetic fragrances in your product or is it just a little or do you not know? None? Okay.
Dr. Clarissa Shetler
Yeah, I think fragrances are Yeah, fragrances. They're really harmful for sensitive skin. Yeah, and can cause a lot of extra reactions that we don't need. Yeah, but we are teaming up with love Sylvie, the founder, we're going to be bringing this clean perfume line into the sea to family. And that'll happen. And yeah, December and January. She created it as a seasonal thing. Because she has a different avenue to pursue, we decided that we're going to collaborate and she's going to put all of our products on our site.
Lisa Beres
Yep. Going back to those endocrine disruptors, those hormone disrupting chemicals. And the perfumes and switching to a healthy perfume that now you have a one stop shop at sea to clean beauty, where you can get all that I that's all I use is a natural perfume. And I love it. And I get compliments. People are like, oh, what are you? What are you wearing? I'm like, and it's not they're not that expensive. You know, like you're paying at the department store? Or your you know, name brand, Britney Spears? Or whatever.
Dr. Clarissa Shetler
You know, I know. Exactly. You're paying a lot of times, you know, with the expensive fragrances, you're paying for all of their marketing and their branding.
Lisa Beres
Yeah, right on the packaging. And so, what's a good product that kind of would be good for everybody? I've used like squealing which I love and Oh, yes, Wally. And what's the one that begins with an H? hyaluronic? Yeah, hyaluronic acid? Yes.
Dr. Clarissa Shetler
Because in fact, I love it. You mentioned two ingredients that are actually endogenous ingredients in our body. So, we our body actually produces hyaluronic acid. And they're usually within our in our joints and things like that. But as we get older, our production of hyaluronic acid actually decreases. And what hyaluronic does for the skin is that it's a humectant. So, it gets into the skin goes down to the lower layers, and then it penetrates inside the skin cell. And then what it does, is it's like a magnet it pulls water into the skin cell Wow. And gives your skin like a big drink of water. And that really helps with dehydrated skin. And so, you know how it said I laugh because hyaluronic products they advertise on the plumping your face will get plumper? It's because those skin cells are filling up with water. But really, it has a beneficial. Yeah, no, it's a great thing because all of a sudden, those water those skin cells are like finally, I'm getting the water that I actually really need. Wow. The other ingredient you mentioned was squealing oil. And squealing is when it's sourced from plants we source from sugarcane or olives. But when you source from plants, you get you get another ingredient that mimics your natural oil flora. Like similar with Whoa, whoa, Baba. But squealing again, it's in our body we created in our joints and everything. And it's the products that we use are it's a small molecular structure. So, it really goes down and hydrates down into the lower levels of your skin.
Lisa Beres
Oh, thank you for explaining that. I have used those in the past and noticed. Gosh, you know that it just feels so good on your skin. And hey, ladies, you can save lots of money on fillers if you want plump skin, you know, because our skin gets kind of like older, like, when you're younger, when you're younger, you don't want plump anything. And as you get older you want to like Fuller, you know, because it's a youthful look. But that's really good to know, just give your skin that hydration that it's not going to get from a topical moisturizer or whatever. So really good. Well, is there any we can you leave us with the taboo ingredient that everybody needs to avoid one or two that just say hey, you know, look for look for this, or this or these are the things you should just not have?
Dr. Clarissa Shetler
You know, there's so many ingredients, but I think the biggest thing that we can tell people to actually avoid are chemical sunscreens because that's something that's so readily available and everybody is using it every day, whether it's in the summer or the winter for you know, protection. I think the if you can actually stay away from the synthetic sunscreens, I know it's fast, just spray on. It's easy, but those are actually the worst and the most harmful. Yeah, because they're harmful for our planet and they're also harmful for us as individuals. So right state of Hawaii banned oxybenzone octinoxate. I think they bind to.
Lisa Beres
Because the aquatic life is affected, right, it's like you're putting it on you're going into the ocean or the anywhere. And that's getting right affecting them too. So, and everybody, yeah, the reefs, everyone's hung up on the SPF, right. That's the thing that people look for. And you know, we want to change that mindset and say, stop with the SPF, yes, you need that, but go into really looking for what you're actually putting on your largest organ, your skin. So important.
Dr. Clarissa Shetler
And SPF is a sun protecting factor, and the highest you really can get is 15. The higher number you go, whether it's 30, or 75, that just increases the wearability of it just a little bit, but you're actually not increasing your protection that much more, you know, not from what 15 to 75. It's about the same, just a little bit of difference.
Lisa Beres
Okay, so that's a there's the greenwashing for you Yeah, right. Yeah. There's some greenwashing. Like, paying extra for SPF 75. When you're really just getting the same thing in a 15? Basically, yeah. That's a great tip. Wow. All right. Well, you guys, this has been so informative, and so fun. And I obviously we subscribe to your newsletter. And I did want to tell listeners, like what I love about your newsletters is you guys, it's not just, you know, pushing products constantly, you actually really educate the readers on each chemical. So, like every newsletter, they're going to go into oxybenzone and say, what is this? What does it do to you? I just love it. You. I've learned so much from you guys. Because you do you are scientists, you break down all those chemicals so that we are getting more comfortable when we look at an ingredient label goes, Oh, I know what that is now and I know I don't want it. So, sign up for their newsletter.
Dr. Clarissa Shetler
The last thing we want to say is that, you know, we're not going down without a fight. Yeah, we are going to go kicking and screaming out we're going to try to do our best and do it the safest the healthiest way. And like I said, we're all about education. And we just want to help you guys discover whether you use our products. Look for something healthier. You know, we just want to we just want to share the knowledge and the education,
Lisa Beres
Changing the world one face at a time.
Dr. Clarissa Shetler
I love it.
Lisa Beres
You guys are so fun. Thank you so much for your passion for your knowledge and for being our fabulous guests today. To learn more about see to clean beauty, visit them at WWW dot see the number two clean beauty calm. And stay tuned next week to find out how to up level your health and live your best life. We'll see you then. See you next week.
Cameron Shetler
Thank you.
Narrator
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Narrator
How would you like to improve your health and keep your family safe? You're listening to the healthy home hacks podcast where we firmly believe enjoying optimal health shouldn't be a luxury healthy home authorities and husband and wife team Ron and Lisa will help you create a home environment that will level up your health. It's time to hear from the experts. listen in on honest conversations and gain the best tips and advice. If you're ready to dive in and improve your well-being and increase your energy, you're in the right place. All right, here are your hosts, bow biologists, authors, media darlings, vicarious vegans and avocado aficionados. Ron and Elisa Beres.
Lisa Beres
I never had an acne problem growing up in junior high or high school. So, when I set off to attend college, I decided to up my skincare regime. Rather than drugstore cleansers and moisturizers. I was going to start adulting the latest skincare craze at the time was a very popular department store brands three step process, pretty packaging and easy instructions, all packaged up in a cute little shopping bag. What could go wrong. But as I started using the soap, the pink toner and the yellow moisturizer each day I noticed my skin getting worse not better. My 17-year-old self was none the wiser. So, I upped my usage and hopes of improvement. But my face had broken out so severely it resembled something between acne and a rash. It covered my entire face. So, when I returned home for summer break, a friend of my mom's blurted out when she saw me What on earth happened to your face? Oh, needless to say I turned an even brighter red than my already inflamed pomegranate shade skin. I was horrified. So, after the dermatologist�s office, I went I was then prescribed Accutane by my dermatologists. And I never thought to question because well, he wore a white lab coat. I put my trust in someone who assumed the potential for an increased risk of birth defects, miscarriages and premature births, inflammatory bowel disease and suicidal tendencies was a good tradeoff for clear skin. However, I wasn't informed of the deal. So, for our listeners, have you ever gone through anything like this in your life? At one point do we say enough is enough? Why have we continued to allow corporations to put profits over people by allowing dangerous ingredients in our skincare and skin treatments? Why? In Europe are 1100 ingredients regulated or banned from skincare products? But in the US only 11 are regulated?
Ron Beres
Someone who knows the answer to all of these questions are very, very special guests today, a mother daughter team of scientists and passionate entrepreneurs, Dr. Clarissa and Cameron shelter, Dr. shelters passion for marketing and science letter to create a safe and healthy skincare line called seek to clean beauty Inc, earning a doctorate in pharmacy and working in numerous clinical settings powered with her being a seasoned marketing strategy consultant, Dr. shuttler the skills to now run her award winning eco luxury skincare company with her scientist daughter Cameron shuttler. Cameron's passion for Applied Science was ignited when she visited one of C2�s sustainable-ingredient sites in and she was inspired by the biochemist who gave her a tour. She graduated this December from NYU and will continue on to medical school. She is a huge part of the see to clean beauty brand and a key contributor to product development. If this is not a mother and daughter team to be reckoned with, I don't know what it is. Welcome to the show.
Dr. Clarissa Shetler
Thank you so excited to be here.
Lisa Beres
Thank you guys it's so great to have you and I'm so excited to talk in our listeners cannot wait so let's just dive right in. A lot of people today are familiar with clean eating. But can you explain to our listeners what clean beauty and skincare What does that mean?
Dr. Clarissa Shetler
So, I think that a lot of people are still trying to understand what is our ways in our lifestyles that we can actually live healthier and I know your audience definitely speaks to that truth. But the thing about clean beauty is really taking a look under the hood of all of our personal care. All the products we put on every single day because we put on about a woman puts on about 170 ingredients, just from all the different products we use, whether it's our shampoo, our face, wash, our deodorant, our lotions, all of that cumulated together we put on oodles of ingredients and lots of times those ingredients aren't necessarily the healthiest type of ingredients that we should To use. And so, when we wanted to do is create a product line, that that basically has scrubbed out a lot of those naughty ingredients, and focus in on ingredients that actually are plant based, healthy. And we also look at the molecular size of the ingredient to make sure that it's going to pass to the poor and get to the lower layers of your skin where it's going to be activated. And so clean beauty in a nutshell is basically safe, healthy and effective skincare.
Ron Beres
So there has to be a particular size to be more effective with the cells?
Dr. Clarissa Shetler
No, not necessarily. So, imagine your pore is a little hole, right? It's a tiny little opening. And each ingredient has a chemical structure, every single ingredient in every one of your products has a chemical structure. If the chemical structure is too big, it won't pass through the pores and it will lay on top of the skin. For example, olive oil, olive oil everyone's like oh my gosh, I'm going to I love although I'm using it on my face my you know its kind of like a clean, healthy product. Little did they know it. Olive oil is a really big chemical structure. So, lots of times they'll put it on their skin. But you know what? It's not penetrating down so you feel parched underneath.
Lisa Beres
You're greasy and nothing's working. What about like a jojoba oil or coconut oil? Are they similar? Are they large too?
Dr. Clarissa Shetler
Coconut oil is a really large mole molecular structure. And you can get different types. And sometimes one of the chemists this the biochemist that we align with who makes actual ingredients, he uses enzymes to actually cleave some of those molecular structures and Cameron actually is an expert on enzymes.
Cameron Shetler
That's my not quite an expert at that. But that's definitely what got me interested more interested in the bio the biochemist perspective on that, just because, for example, one of our products that Dry Oil, it's enzymatically cleaved olive oil. So, we talked about how olive oil, it's a very large molecule, it's repeated a lot of different smaller kinds of structures. So when you cleave that it's the same, it's the same ingredient, but it's more bioavailable for your, for yourself body and your skin, so that it's actually able to be absorbed into your skin instead of kind of creating that shiny layer on your skin that Yeah, happens when you put a lot of oils on your body.
Ron Beres
I use coconut oil, right. So, no coconut oil?
Lisa Beres
So, he shouldn't do that as a moisturizer?
Dr. Clarissa Shetler
Well, no, you can use coconut oil, it will moisturize. But if you feel dehydrated or parched underneath your skin, and you need to bring moisture to the lower layers of your skin, because you have technically seven layers to your skin, the top layer of your skin sloughs off in about 30 to 45 days, the top of your skin is going to be new every month, a month and a half. So, Wow. And so, what you do is you infuse the lower layers with nutrients, water moisturizer to help the developmental stage.
Cameron Shetler
That's why for C two we have this layering program where you start with a hyaluronic acid, it does have different molecular weight so that it is able to penetrate different layers of your skin, but that is a smaller molecule. So, you are bringing that hydration to a deeper layer of your skin. Oh wow, that your kind of sort of layering different sizes of molecules depending on what kind of layer trying to moisturize. So that's why sometimes if you put a moisturizer, and then a ceremony afterwards that Moishe that serum won't be able to get to your scale, right like to those lower layers of your skin because that's blocked. I would say an oil or clean but yeah, like that.
Lisa Beres
I mean, I can remember using cheap moisturizers and like, yeah, you just don't quite feel you're putting it on. It feels like it's not doing anything and you're like why am I still feeling dry? And it's just felt you know, sometimes they can also feel suffocating some of these like cheapy moisturizers obviously they have a lot of toxic ingredients in them too. But you don't need kind of don't get that feeling like my skin's really ever getting. You know that hydration, I guess.
Ron Beres
So obviously, you both are a dynamic mother and daughter team. But how did you get into the profession of clean personal care?
Lisa Beres
They're so cute, by the way we�re you were looking at them and they're like, adorable. They're so cute. Cameron, can I adopt you? The cutest little thing, you're so smart. And I don't know how old you are. But I was not talking about molecular enzymes at your age I can guarantee. Very impressive.
Dr. Clarissa Shetler
I'm always on, like a skin quest because I had this really gnarly skin condition as a kid, it was called Ichthyosis vulgaris. And it's technically called fish scale, or lizard skin. So, my dermatologist you know, I actually read it, I read was a critical book. No. But like people actually, in a clinical book say that sometimes these people who have this condition are in services. And, you know, I mean, it was hysterical, because they're like, lizard lady or whatever. But so, I have a skin condition. my dermatologist is, because back then, a long time ago, really, in the dark ages, they told me, the only thing that I could really use is Crisco, lard. And so, what I did is, as a kid, I'd have this big, huge blue gross container, and I'd have to slough that off, you know, be changing my sheets every, but it was just kind of gross.
Lisa Beres
By the way about your skin's skin looks great. And it's interesting, because I had that horrible experience with the acne at such an awkward time in college and was so embarrassed, you know, I mean, I know a lot of people listening, if you're suffering from anything like that, it's humiliating, it's embarrassing, you know, to people trying to cover it up with makeup, and like, instead of like getting to the root of people don't always look at what the ingredients are in their skincare as a source of causing the aggravation. And, you know, I was put on that very toxic medication. And thank God, you know, I learned I became wiser. And now I use all clean beauty as well. But just to underline the importance of what you're putting on your skin with. There's so much emphasis on what we eat. But what we put on our skin is so important. It's our largest organ. Yes, it is. Yeah. So, the average woman today, you mentioned this at the top is using about 170 chemicals every day. Think about that, guys, that's times 365 days a year. So clearly, making safe choices is so important today for not just women, but men too. So, explain to our listeners why switching to healthy personal care is so important.
Dr. Clarissa Shetler
People don't realize that making the switch is actually pretty easy. And it's easy to incorporate these kind of changes, it's just that a lot of people need to be educated because they're not that you know, you don't know what you don't know until you realize, oh my gosh, I've been brought into the light just going through skincare and just changing your skincare isn't going to isn't going to drastically change everything. But what it is, is you want to take all these different aspects in your life, whether you know, start looking at your shampoo, look at your deodorant. You know, deodorants have aluminum hydroxide, which actually gets into your system. And there's no way to actually get those heavy metals out once you once they're in there, kind of like with you until, man, thank you. Thank you for bringing that up. It's such a passion of mine, too, especially with one in eight women today having breast cancer. And they're using these toxic deodorants. And they're clogging the pores with aluminum, right by their lymph nodes right by their breast, and all in the name of not sweating. And if we think about it, that's our way to detox, right? And exactly how to detox we have to get those toxins out of our body. So, a deodorant? Do you guys have a deodorant or in your lineup Are you planning to but what we do is we are aligning with other clean other cleaning companies who share our vision. And a lot of those companies are actually affiliated with some of the third-party nonprofits that we're associated with, like the Environmental Working Group or think dirty. cert clean is another one and skin safe. I mean, all of these different organizations, I think EWG is really the standard for the United States. And they kind of create the gold standard, where, you know, you can get a good basic safety factor. Yeah, they look at the ingredients, every single ingredient. And if you want to get verified and rated. You have to go through a very, very comprehensive audit through every single ingredient.
Lisa Beres
Yes. And you guys are verified. Right? You are EWG-verified.
Dr. Clarissa Shetler
Yeah. We are verified. Yeah.
Lisa Beres
Yes, exactly. I think that's how we actually got introduced to you. People who aren't familiar with the Environmental Working Group, EWG, you definitely need to check them out. Because they it's interesting that we have to rely on these third party, nonprofit group of scientists right to give us this information and help us protect ourselves because as we mentioned, at the top of the show, the government's not doing that these chemicals are legal, and you can buy them anywhere and you can put them on your skin and that's okay. So, unless you're doing your own homework and researching, you're going to get toxic exposure. So, you have to today, today's day and age you have to be proactive.
Dr. Clarissa Shetler
EWG actually really helps you make those choices easier because the app allows you to download and look at different brands or look at very specific ingredients. So You know, it's like oh my gosh I can't you know read your labels but lots of times people are saying okay I'm bringing the label when I'm you know, they can't remember all those thousands and hundreds of stereo ingredients right but EWG and think dirty and these apps they actually are easy for you know, everyday consumers to walk in and say what product is this? Or you know, what it can I can I check it out and what's the toxicity level so he does a heavy lifting, they can scan you take your phone, you scan the code and then boom, it'll give you the ingredients and the rating it's so great.
Lisa Beres
EWG�s Skin Deep Database and they have thousands I don't even know what the number is but thousands and thousands of products and you can pretty much search any product and listeners if you haven't been there, look up your products, you can get ready to be absolutely shocked especially if you're using you know a department store brands or drugstore brands you're going to be in for a rude awakening when you find out how toxic some of these products are.
Ron Beres
You�re right, so many cosmetic and personal care ingredient labels, they list a host of ingredients that people can't even pronounce, they don't recognize and they clearly shouldn't be putting on your skin. Ladies, can you tell us what ingredients should we stay away from?
Cameron Shetler
On our website, we have a list of the toxic 20 which are ingredients that you should just absolutely avoid. If you see any of those ingredients on your label as an immediate red flag, and you should put that product down. one ingredient for example is oxy Ben zone. We hear all the time, especially now about reef safe sunscreens. And you know making sure that you're not putting a sunscreen agent on your skin that isn't doing its job by being a protective layer on your skin and instead being absorbed because it is small enough to be absorbed into your bloodstream. And that has all sorts of negative effects on your body where it could accumulate. And then there's a whole downstream process that can elicit very negative responses in your body. So just on our website, there is that list of the toxic 20 ingredients but on the toxic 20 twenty list on www.C2CleanBeauty.com people probably haven't heard of oxybenzone and among so many others.
Lisa Beres
Consumer Reports did like some rating. I think it was on sunscreens. And they don't rate on chemicals. Isn't that crazy? It's just oh does it work or how pretty are the bottle or whatever they read on right. Right? Right. And I remember I was writing an article on sunscreen and they rated a couple brands. And when I went and researched them, I was like these brands are like getting a six and seven hazard rating on the EWG and they had these chemicals that you're talking about. And here's these healthy brands that barely were mentioned in the articles. So, a lot of consumers just don't like you said education they need to know where to go and get this information.
Dr. Clarissa Shetler
So many brands right now they do what we call greenwashing so the labeling can say and sound, you know that they're healthy, they're botanical, they're made of natural ingredients, but then do a little bit deeper dive they might not necessarily have all of the great ingredients that they claim to say and like what you guys said earlier, you know, the FDA isn't really regulating OTC or personal care products. So, it's really our beware and we have to be our own advocates for our unconscious consumers.
Ron Beres
So, what are some examples you've seen of greenwashing out there? Like what are some of the tricks of the trade that have been out there that like oh my goodness, this is definitely false.
Lisa Beres
There's a lot.
Dr. Clarissa Shetler
Where do we start, you know what you know you when they start saying all botanical, all natural, and you know, and then the price is you know, $2 odds are pretty slim that they're going to be super plant base and have chock full of healthy ingredients. Unfortunately, you know, the big brands, they are turning out 100,000 units a day and they don't necessarily have the bandwidth to put the brakes on pull back and say alright guys, guess what, we are going to reformulate and we're going to, we're going to redo this because they're having the revenue stream and so they don't have the time and sometimes even the bandwidth to be able to stop it. A lot of the formulations haven't been redone since the 50s.
Lisa Beres
Wow. And that's crazy.
Dr. Clarissa Shetler
But you know, to speak in their behalf also is that every single person is different. You know, Lisa, you said that you grew up having acne, I'm wrong probably grew up you know, perfect and your skin looks gorgeous. Oh my God, thank you. But honestly, a lot of the products though, they just don't have the time to redevelop them, but a lot of them we all interact with the products differently and so Ron may not get a reaction. But Lisa, you might. And because our courses are different, you know that chemical structure may fit through your poor Lisa. But guess what? Wrong? It doesn't and so and also the pH of your skin, there's all Yeah, our bodies are so complex. You don't it's hard because every single person is going to be different and react differently.
Lisa Beres
And our toxic load right like the current time is getting higher and higher for people. So, this conversations like more important now than ever. Okay, so yeah, go greenwashing really important guys. Just to recap, like you see the green leaf, the bottles green, it says natural that words not regulated. Those aren't regulated. Those are kind of like subliminal clues to make you think that the product is healthy. And without the third-party certifications or without scanning it or finding out what those ingredients are. Because like Dr. Shetler said, look it up because you don't know the average consumer can't read and comprehend what all those ingredients are. So, we need to rely on these third-party sources or stick with a great brand like see to clean beauty and then you don't have to.
Dr. Clarissa Shetler
We actually on our website, we have a page called brands we love and there we have, you know, other brands that share our vision, whether it is baby wipes or we're just trying to create like an eco, you know.
Cameron Shetler
A community of brands that have the same kind of vision and have that same kind of passion where you can go to like one brand and then be recommended, you know, I am looking for this shampoo that I know, like I want to clean shampoo. So, you can go and see. Oh, you know, there's the shampoo. But there's also this whole list of different kind of personal care items that are safe to use and won't aren't going to infect you with all sorts of toxins and chemicals.
Lisa Beres
Yeah, for sure. I love that you guys that's very like great at forward right bringing it forward to your there's room for there's room. Oh, I love that he agreed apart. There's room for everybody there's room for obviously, there's a lot of successful toxic brands, there's plenty of room for lots of successful nontoxic brands. So, speaking of you mentioned baby, so if anyone listening who's pregnant, breastfeeding has kids, what are some safe things that they can use, when you're pregnant?
Dr. Clarissa Shetler
When you're going to become a mommy, you want to you want to definitely stay away from a lot of medications and alcohol, you know, all those things that are listed that we know about. But people don't really realize your personal care can actually have an effect on you and have what we call to radiogenic effects. In the medical world, we rate, you know, the levels of carotid Genesee of the product, and how it affects the fetus in development. Oh, wow, people never really take a look at personal care. But this is a time to definitely go clean and green when you're pregnant. The other thing is breastfeeding. As we talked about molecular structures, once you put stuff on your body and you put it into the molecular size is small enough to get into the bloodstream, then that actually can affect the milk that you're producing when you're breastfeeding. So again, you want to try to stay as clean and green as possible, so that you don't pass that those toxicities onto your baby.
Lisa Beres
Right? That's so important. And we've talked about this before on the podcast that children are coming into the world today. Not you Cameron. The average you know child has 287 chemicals already in their body when they're coming into the you know, being born today. That's probably even higher that was based on the WGS body burden study. So then, you know, the toxic, they put they get put in a toxic nursery with toxic products. And then like you said, you know all the toxic baby products, but not just the baby products, the baby washes and all of that, but what mommy is using and like the breastfeeding link to that. So, it's like it's all interconnected. And we have to look at every everything it says we're talking about this, what do you say to people who say, Oh, I want to do it, but it's just too expensive. It's too expensive.
Dr. Clarissa Shetler
Well, you know what, first you find out what your major skin condition and what are your goals? And what do you want to do? Because is, you know, the safety of your child or the safety of yourself, you know, how important is that to you? Because before I would say 50 years ago, we didn't have a lot of these kind of disease states that we have, like ADHD is running rampant and autism. I mean, a lot of these kind of disease states weren't necessarily that prevalent. Maybe they went undiagnosed, but we kind of attribute it to all the chemicals that are being put in our food and then all the chemicals that are being put it on so it's you know crap from the inside out and crap from the outside in.
Lisa Beres
That's air, water, food.
Ron Beres
A great segue. Is there a monitoring agency that kind of watches over formula in general, is there someone policing this?
Dr. Clarissa Shetler
No, it's the FDA is really set up to monitor pharmaceutical grade medications, and they monitor some OTC. But at the same time, that still has to be an OTC that's medical grade. So, a medical grade product is something like a sunscreen. So, you have to actually create it in an FDA medical device lab. And so, they'd have to hear adhere to a bunch of different regulations. So, sunscreen is, as Cameron was saying, that's a huge controversial issue. And before you know, you guys live in sunny, sunny Southern California, so sunscreens big. The thing is, is that all the synthetic sunscreens before were thought to not be penetrating the skin, and now they're discovering that they actually do penetrate. So, the FDA is thinking about doing some more, you know, clinical trials. Yeah, really?
Lisa Beres
Yeah. Now, does that have anything to do with the nanoparticles or is that separate?
Dr. Clarissa Shetler
Nanoparticles are separate. So, you can make nano there can be you know, you can make nano or non-nano. Nano really pertains to more mineral, right?
Cameron Shetler
Yeah, like the zinc oxide or titanium. Like those kinds of sunscreens are where you really see the kind of the advertising of this is a non-NANO zinc oxide sunscreen, for example, like once there's a heavy metal in your body, it's, it's not really going to come out. So you really want to make sure that when you're using for example, is a mineral sunscreen, I know CTU has, we just do those zinc oxide sunscreens that those are not in non-nano so that they do what they're supposed to do and act as a physical barrier against the sun? Okay, so the zinc that's what I use zinc.
Lisa Beres
Yeah, it's very, those are white right? There kind of tend to be a little chalky, though.
Unknown Speaker
We call clown face.
Lisa Beres
I know, you know, you just got to get a little elbow grease in there and rub them in, right? I mean, but it's a good trade off, because you're not getting like you said these the metals. You guys have both reiterated that it's really hard to get the metals out of your body once they get in there. That's kind of important because there's so many metals in our cosmetics and skincare today,
Ron Beres
I've been off the topic question. So obviously, personal care products are important for dry skin. But is there anything internally we can do like eating certain types of oils or something that makes sure that we're hydrated? And we don't have dry skin?
Dr. Clarissa Shetler
Oh, yeah, in fact, we actually have a newsletter that's called superfood tasty and restorative, where we talk about, you know, different foods that you can incorporate into your system or you know, just, you know, we have one that's on chocolate and we have, you know, another that's on asparagus, that we talked about.
Dr. Clarissa Shetler
I know exactly. But eating the last non-GMO and vegetables is important. Water is super important. But also infusing an electrolyte water is really important as well, because lots of times you don't realize that you need to replenish those, the potassium, the even some sodium into your water because you're, you know, you're sweating and sweating is great for your skin. So that's something that you don't want to necessarily prohibit. But you want to make sure that you're replenishing the nutrients, you want to want to feed your body and you also want to feed your skin as well.
Lisa Beres
I love that I actually just got my blood tests back and found out everything was great, but I had low electrolyte she's like, Oh, your electrolytes are a little low. And I'm like oh wow, you know drink so much water but you're right it's not just any water, right? You have to get those minerals in there. And do you have any good brand you recommend for electrolyte water?
Dr. Clarissa Shetler
I mean any you can find it the habit a Trader Joe's. I mean, the one that I actually really like is smart water because it's hot water, you can just you don't have to have anything flavored. You know, Gatorade was the sports drink that everybody you know is familiar with. But then you get all that extra sugar. You get the food coloring.
Cameron Shetler
I really like coconut water. Oh, yeah, another you also need to watch out for that sugar content. But I know my mom is not the biggest fan but I really like it especially after workout after I've been sweating for a while.
Lisa Beres
That's such a great tip coconut water. I'm like you, Dr. Clarissa I don't love it but Ron loves it. He loves the coconut water.
Ron Beres
I�m ready to throw away coconuts entirely because of the bursting of my bubble with coconut oil.
Unknown Speaker
I still going to cook with it.
Dr. Clarissa Shetler
Yes, cooking with it and putting it on your hair and on your skin. It's still going to help moisturize your skin on top. It's not necessarily going to go below the surface. So, on your body, it's good.
Lisa Beres
We've used it in Hawaii a lot when we've gotten sunburns in the past. It's really good when you get a sunburn, right slathered on it works like amazing yeah So somebody listening says, Hey, both of you, I want to switch to healthier and safe products. What's the best way to go about how should I start?
Dr. Clarissa Shetler
I think the first question to ask is, you know, who's going to be switching over? Is it my kids? Is it means that our whole family? Or is there a way for, you know, and what do we want to focus in on? For our product line? You know, we focus in on conditions, you know, do you have dry skin, I'm looking to have more anti-aging, you know, or we're launching an acne line. So those were really kind of trying to solve solutions. But for our family who's looking for you know, we're just trying to get healthy year shampoos, and we're trying to get in a lotions that are safe. I mean, I think the best way is to first stop at EWG and to look on EWG, we're talking to this one organization, they're called the W marketplace. And they're going to be an Amazon kind of experience. They're bringing in tons and tons of vendors. But I connected them with EWG, and they're going to actually have an E w section on their website, you know, because actually, EWG has been talking with target Walmart, they're like, hey, can we have an EWG section in our store in your store, where we just put all these EWG products?
Dr. Clarissa Shetler
So, then it just helps the shopper to be, you know, be more direct with their products. We were the first EWG brand to get into Macy's. And we proposed that to them. But they didn't want to have an EWG section because we're probably the
Lisa Beres
They're like, we don't mind promoting healthy bread. We just don't want anyone to know the other stuff is all bad.
Unknown Speaker
No, yeah, exactly. Exactly.
Lisa Beres
So, I think it's just kind of like, let's silently slip it in there and people who figure it out. Like you said, some of these brands, you know, have probably been vendors forever. And they're just such behemoths that they haven't sort of caught up with, hey, we got to get on the ball and start changing things. And it's really, I want to tell listeners, support these smaller companies. It is so important, because these are the guys that have always had your back. These are the companies that have done the extra research spent the extra money put in quality ingredients. And I see this all the time, like oh, all of a sudden now you see the big shampoo brand going no parabens, no, no sulfates, no this no that. Whereas like, Oh, that was tight lipped before they didn't, they wouldn't even acknowledge parabens in their product. And now they're promoting it. And that's good. But I really think it's so important to support the brands that did it right the first time, always really cared about your health. That's just my thing. When it comes to cleaning products, personal care products, you name it, these guys need our support. Absolutely.
Ron Beres
Hey, Dr. shuttler. Cameron, I know someone who has a small patch panel left here that's kind of itchy every once in a while, and he uses coconut oil and to try to remedy that, but it's been going on for a few months. What can that person do to fix that problem? That person is me. I have this little itchy spot. And, you know, now I'm realizing Coconut oil is not the magical cure. That maybe you know, I was just trying to release the dry patch. But it gets a little itchy every once in a while.
Dr. Clarissa Shetler
So, it does get itchy?
Ron Beres
Some days are worse than others.
Dr. Clarissa Shetler
Is it just in that one area? Do you have any other any other parts of your body?
Ron Beres
Just that one area and this guy that I know also tends to have a little bit of dandruff sometimes I don't know who he is.
Lisa Beres
I think it might be his hair product. But who knows. Anyway, this is Ron�s personal digressing.
Ron Beres
I was curious for a suggestion.
Dr. Clarissa Shetler
There are there are things because it sounds to me like you might have a little bit of eczema. It might be it's just like a little bit of a you know, dry flaky patch. And then it comes and goes and you're doing the right thing you're actually moisturizing because eczema and psoriasis is kind of like pain, you want to stay ahead of the dryness. But the products that you're using aren't necessarily going down to the lower parts of your skin layer. So, what you're doing is you're hydrating the top, which has already been the damaged part. And so, you need to go down to try to get to the parts where you know as it's in development, you get you feed it the nutrients and the moisture that it needs beforehand. Well have that person reach out to us.
Lisa Beres
So, I know see to clean beauty skincare is focused on applying green chemistry for anyone who's never heard of that. It's so cool. And it's what you guys use with plant-based ingredients and formulations that are both healthy for the user but also for the planet. So, what's the focus and approach for C2 Clean beauty now and moving forward?
Dr. Clarissa Shetler
You know, I think really what we're about is solving pain points. What are people Having major issues with further skin and their overall well-being, you know, we were on this one market strategy call and they were saying you know, course of what's the one thing that is pushing you guys forward? You know how much money is it that you want to you want to make and I said you know what I'm actually not driven by the money. I'm actually driven by the emails that we get that we receive from our customers who say, you have helped me so much. Oh my gosh, I've had I couldn't use any other products before I was breaking out and redness, rashes bumps and your product has actually made my skin look healthy and vibrant. And those are the things that actually push it make us move forward and think of, you know, what are things and pains and issues that people are going through. We know acne is a huge issue, it seems like every other person is dealing with acne or oily skin. And so, we are going to be launching a clear skin product. But it's kind of cool. In our clinical trials, we've seen some really like drastic changes in people's skin. I just feeding them really healthy, good nutrition, nutrients, and then scrubbing out all of the synthetic chemicals that were naughty for them.
Cameron Shetler
I know that like I definitely had, I had several acne scars because I really suffered from acne in my late teens. And during throughout college, I'm still struggling with acne. Oh, wow, what I found is that by using the using for examples are Apple stem cell serum, a lot of my acne scars over the like, I'm sure that they fade generally, but it doesn't even look like I have any acne scars as it was Wow. So, it's like we're focusing on solutions. And if our products change just even a few people's lives with, you know, being able to go outside with a confident face like that, that's what really matters to us, right?
Lisa Beres
I mean, it's not, it's not a superficial thing to want to look but it's, it's how we project ourselves to the world, our face is you know, our eyes, our window to ourselves how we communicate. And we need to feel good about that, you know, we need to feel proud and not be embarrassed about, like you said, not just current acne, but the scars that it could leave and things like that. And I didn't notice that on your website that you guys were launching that. So that's fantastic. And like when I had my acne and collagen, I was using that very toxic product, which now I know was so toxic, I was using it more and more and more. And I read and I guess a lot of people who suffer with any skin problem, you think I'm just going to put more and more product on. But if the products toxic, you're actually making the product worse, and then probably drying out your skin. Right? Exactly. And people don't realize that less is more actually, you know, if you overwhelm your skin, it's there's going to be a point where it's just going to be like it's not absorbing is just sitting on top and you're just wasting your money, you're wasting your product.
Dr. Clarissa Shetler
And then you're all those extra things on top of your skin, it's just not healthy. So that's a times you really don't need as much as you think you do.
Lisa Beres
That's a good point. And that goes back to investing in better quality skincare, using less but using higher quality, I'd say that goes with, I was going to say food, I don't know, I find that with food. Like when you when you when you eat quality food, it's so much more satisfying. Honestly, you really don't eat as much when you eat more quality. I don't think you know, it's something it's something in your body, you're like, you get more satiated, you're not getting all those chemicals and food coloring and sugars and things that constantly make you crave food and want to eat more. So, quality over quantity for sure.
Dr. Clarissa Shetler
What are what do what can people do if they're on a real budget and they necessarily can't afford to buy some of these, you know, more expensive or costly products is, is to use very basic ingredients, you know, sometimes you know buy a bar soap because an actual bar might have better ingredients then you know some of all these other fancy liquid smelling soaps that have a ton of extra fragrances in it. And then oils, you know, if you if you can't afford to buy a ton of certain types of oils then you know use things that are actually in your cabinet like what you're doing. You're using coconut oil, which is right there. You can also use avocado. Oh yeah. Or I mean just some of your cooking oils. You know, try using those to actually moisturize your face and your skin.
Ron Beres
The point here what would be better avocado oil, coconut oil or jojoba oil for your skin?
Cameron Shetler
Oh, by the way, I think jojoba oil is the same molecular size as the natural oils on your skin. So, for example, coconut oil and olive oil. Those are very large molecules, but sometimes more than the natural oil that your skin produces. It's around the same size as a jojoba oil so your body might recognize it as only, I'm not going to produce as much oil because I actually can feel that I have this kind of very similar oil on my skin already. So, I know sometimes don't Use it especially for acne skin. But like a little bit of hope oil won't hopefully won't break you out all skins are different of course. But um, yeah, I would definitely recommend a hobo oil for the face.
Lisa Beres
And you guys you do use any synthetic fragrances in your product or is it just a little or do you not know? None? Okay.
Dr. Clarissa Shetler
Yeah, I think fragrances are Yeah, fragrances. They're really harmful for sensitive skin. Yeah, and can cause a lot of extra reactions that we don't need. Yeah, but we are teaming up with love Sylvie, the founder, we're going to be bringing this clean perfume line into the sea to family. And that'll happen. And yeah, December and January. She created it as a seasonal thing. Because she has a different avenue to pursue, we decided that we're going to collaborate and she's going to put all of our products on our site.
Lisa Beres
Yep. Going back to those endocrine disruptors, those hormone disrupting chemicals. And the perfumes and switching to a healthy perfume that now you have a one stop shop at sea to clean beauty, where you can get all that I that's all I use is a natural perfume. And I love it. And I get compliments. People are like, oh, what are you? What are you wearing? I'm like, and it's not they're not that expensive. You know, like you're paying at the department store? Or your you know, name brand, Britney Spears? Or whatever.
Dr. Clarissa Shetler
You know, I know. Exactly. You're paying a lot of times, you know, with the expensive fragrances, you're paying for all of their marketing and their branding.
Lisa Beres
Yeah, right on the packaging. And so, what's a good product that kind of would be good for everybody? I've used like squealing which I love and Oh, yes, Wally. And what's the one that begins with an H? hyaluronic? Yeah, hyaluronic acid? Yes.
Dr. Clarissa Shetler
Because in fact, I love it. You mentioned two ingredients that are actually endogenous ingredients in our body. So, we our body actually produces hyaluronic acid. And they're usually within our in our joints and things like that. But as we get older, our production of hyaluronic acid actually decreases. And what hyaluronic does for the skin is that it's a humectant. So, it gets into the skin goes down to the lower layers, and then it penetrates inside the skin cell. And then what it does, is it's like a magnet it pulls water into the skin cell Wow. And gives your skin like a big drink of water. And that really helps with dehydrated skin. And so, you know how it said I laugh because hyaluronic products they advertise on the plumping your face will get plumper? It's because those skin cells are filling up with water. But really, it has a beneficial. Yeah, no, it's a great thing because all of a sudden, those water those skin cells are like finally, I'm getting the water that I actually really need. Wow. The other ingredient you mentioned was squealing oil. And squealing is when it's sourced from plants we source from sugarcane or olives. But when you source from plants, you get you get another ingredient that mimics your natural oil flora. Like similar with Whoa, whoa, Baba. But squealing again, it's in our body we created in our joints and everything. And it's the products that we use are it's a small molecular structure. So, it really goes down and hydrates down into the lower levels of your skin.
Lisa Beres
Oh, thank you for explaining that. I have used those in the past and noticed. Gosh, you know that it just feels so good on your skin. And hey, ladies, you can save lots of money on fillers if you want plump skin, you know, because our skin gets kind of like older, like, when you're younger, when you're younger, you don't want plump anything. And as you get older you want to like Fuller, you know, because it's a youthful look. But that's really good to know, just give your skin that hydration that it's not going to get from a topical moisturizer or whatever. So really good. Well, is there any we can you leave us with the taboo ingredient that everybody needs to avoid one or two that just say hey, you know, look for look for this, or this or these are the things you should just not have?
Dr. Clarissa Shetler
You know, there's so many ingredients, but I think the biggest thing that we can tell people to actually avoid are chemical sunscreens because that's something that's so readily available and everybody is using it every day, whether it's in the summer or the winter for you know, protection. I think the if you can actually stay away from the synthetic sunscreens, I know it's fast, just spray on. It's easy, but those are actually the worst and the most harmful. Yeah, because they're harmful for our planet and they're also harmful for us as individuals. So right state of Hawaii banned oxybenzone octinoxate. I think they bind to.
Lisa Beres
Because the aquatic life is affected, right, it's like you're putting it on you're going into the ocean or the anywhere. And that's getting right affecting them too. So, and everybody, yeah, the reefs, everyone's hung up on the SPF, right. That's the thing that people look for. And you know, we want to change that mindset and say, stop with the SPF, yes, you need that, but go into really looking for what you're actually putting on your largest organ, your skin. So important.
Dr. Clarissa Shetler
And SPF is a sun protecting factor, and the highest you really can get is 15. The higher number you go, whether it's 30, or 75, that just increases the wearability of it just a little bit, but you're actually not increasing your protection that much more, you know, not from what 15 to 75. It's about the same, just a little bit of difference.
Lisa Beres
Okay, so that's a there's the greenwashing for you Yeah, right. Yeah. There's some greenwashing. Like, paying extra for SPF 75. When you're really just getting the same thing in a 15? Basically, yeah. That's a great tip. Wow. All right. Well, you guys, this has been so informative, and so fun. And I obviously we subscribe to your newsletter. And I did want to tell listeners, like what I love about your newsletters is you guys, it's not just, you know, pushing products constantly, you actually really educate the readers on each chemical. So, like every newsletter, they're going to go into oxybenzone and say, what is this? What does it do to you? I just love it. You. I've learned so much from you guys. Because you do you are scientists, you break down all those chemicals so that we are getting more comfortable when we look at an ingredient label goes, Oh, I know what that is now and I know I don't want it. So, sign up for their newsletter.
Dr. Clarissa Shetler
The last thing we want to say is that, you know, we're not going down without a fight. Yeah, we are going to go kicking and screaming out we're going to try to do our best and do it the safest the healthiest way. And like I said, we're all about education. And we just want to help you guys discover whether you use our products. Look for something healthier. You know, we just want to we just want to share the knowledge and the education,
Lisa Beres
Changing the world one face at a time.
Dr. Clarissa Shetler
I love it.
Lisa Beres
You guys are so fun. Thank you so much for your passion for your knowledge and for being our fabulous guests today. To learn more about see to clean beauty, visit them at WWW dot see the number two clean beauty calm. And stay tuned next week to find out how to up level your health and live your best life. We'll see you then. See you next week.
Cameron Shetler
Thank you.
Narrator
This episode of the healthy home hacks podcast has ended. But be sure to subscribe for more healthy living strategies and tactics to help you create the healthy home you always dreamed up. And don't forget to rate and review so we can continue to bring you the best content. See you on the next episode.
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