Pinkwashing: A Growing Concern

by Ron & Lisa Beres on October 3, 2012 · 18 comments

In case the plastering of pink-ribbon adorned products was not enough make you “aware” that that October is National Breast Cancer Awareness Month, we felt it was fitting to remind you.  But, is there anyone left who needs reminding?  Ron and I have been indirectly affected by breast cancer, which today, affects 1 in 8 women.  In the past several years, we have witnessed three family members near and dear to us, receive a diagnosis of this nasty disease. According to the American Cancer Society, breast cancer is the most common cancer among women in the United States, other than skin cancer. It is the second leading cause of cancer death in women.

I think we can all agree that the issue of finding a cure (and more importantly preventing breast cancer in the first place) is of upmost importance.  It is quite apparent that, by now, we are all…very AWARE.  But, is the plethora of pink products doing anything to find a cure?  Introducing Pinkwashing (verb): A term used to describe companies that position themselves as leaders in the fight against breast cancer while engaging in practices that may be contributing to rising rates of the disease (a phrase coined by Breast Cancer Action).  The Campaign for Safe Cosmetics has repeatedly asked Avon, Revlon and Estee Lauder – the three largest users of the pink ribbon in the cosmetics industry – to sign the Compact for Safe Cosmetics; a pledge to remove chemicals linked to cancer, birth defects, learning disabilities and other harmful health impacts from their products.  The companies have been unwilling to make this public commitment to eliminate carcinogens and other chemicals of concern from their products.

The truth is that some chemicals in cosmetics — including those marketed by pink-ribbon cosmetics companies — might actually be linked to breast cancer. WATCH this great video, Pinkwashing and Cosmetics, below to learn more:

Do we really need pink colored products – many of which contain carcinogens – marketed to us as being healthy?  The concept that you can raise money for breast cancer research by purchasing a product with cancer causing ingredients is well – insane. When only 1 in 10 cases of breast cancer are linked to family history, and science implicates our environment in rising rates of the disease, it is time to ask ourselves hard questions about the toxic chemicals we’re exposed to daily.  Isn’t it time we move from ‘awareness’ to prevention? You can view our past posts to avoid chemicals linked to breast cancer HERE.

You do have power to make healthy choices. You do have purchasing power to promote products that are non-toxic, organic, natural and healthy.  This October, you do have the power to think – before you pink!

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{ 8 comments… read them below or add one }

Trina October 5, 2012 at 9:45 am

great article! My hope is that more people will begin to understand this message and not purchase products from these companies! It is the only way that they will decide to make a change, when they begin to see profit loss! It happened will Cambell’s Soup this week, Johnson’s and Johnson’s too( although not enough change for me) but still shows, the less consumers purchase small changes will begin!


Ron & Lisa October 21, 2012 at 6:31 pm

We couldn’t agree more Trina! Everyone has power in their purchasing decisions and their voice :) Don’t underestimate your power…”If you think you’re too small to make a difference…you’ve never been in bed with a mosquito!”


Kathryn October 5, 2012 at 12:11 pm

Great article Lisa and all so true! Thanks for helping make people aware.

Best. Kathryn


Ron & Lisa October 21, 2012 at 6:32 pm

Absolutely Kathryn! Thanks for stopping by! Best to you :)


Anastasia @ eco-babyz October 5, 2012 at 4:22 pm

Thank you!!! Thanks to at least someone speaking the truth. I find it rather annoying that all these companies ‘support breast cancer research’ when they are the ones who cause it in the first place. It’s sad. Sadder still that most people wholeheartedly believe this ‘pinkwashing’. Not to mention that there are very effective ways to treat cancer naturally, but nobody wants this out in mainstream media.


Ron & Lisa October 21, 2012 at 6:35 pm

We agree Anastasia! So much money being funded for ‘awareness’ when we are all very aware by now. Where is the cure that all of this money is being funded for? I think we can all agree…the cure exists (in the majority of cases) in prevention and natural treatments that will not cause more ‘dis-ease’ to the body :)


Shelby October 12, 2012 at 12:52 pm

YES!!! I wish more people understood this.


Ron & Lisa October 21, 2012 at 6:36 pm

Thanks for stopping by Shelby and helping to spread the word!


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